The story of an iconic swimwear brand

 The story of an iconic swimwear brand

Not many swimwear labels start with a love story. Not many swimwear labels are influenced by motorsport. But Vilebrequin is not your average swimwear brand.

We couldn’t say no when we had the opportunity to collaborate with this unique and renowned label on our collection.The· Vilebrequin x Highsnobiety Capsules Focusing on swimwear that guides the long-standing expertise and youthful spirit of this icon in the game. Next to the timeless trunk are summer hats, hoodies, shirts and co-signed beach towels.

You can buy the complete collection Here.. But first, let’s take a closer look at that icon.

Born in Saint-Tropez this year, Vilebrequin celebrates its 50th anniversary in swimwear. It’s been half a century since a young couple, Yvette and Fred Priskel, brought a laid-back breeze to the gear of a more traditional sportswear-led era.

Fred recalls that in the late 1960s, a man on the beach in Saint-Tropez wore “what I call a” mall bite “.” Comes with a comb, lighter, and Gauloises pack! When it comes to swimwear, there were few alternatives to trunks like these Speedo, but Fred had other plans.

Soon to become a designer, he was originally a motorsport photojournalist, traveling through the glittering coasts of Europe and international competitions and the diesel-scented race track, capturing the magic of F1 racing in black and white images. At one press conference in Southern California, he found a pair of trunks that were refreshing to surfers and…

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