Take a look at Dubai’s successful start-ups born in the pandemic

 Take a look at Dubai’s successful start-ups born in the pandemic

It has been a challenging 18 months due to COVID-19 altering lives and costing millions to lose their jobs.

As salaries were reduced, people were made redundant and businesses closed affecting global economies. But a new trend emerged – a rise in start-ups.

In October 2020, 84 000 new businesses were registered in France, a 20% rise on 2019, and the highest ever on record. In Dubai, there was a similar picture.

Melody Mok was made redundant from her events job last year and decided to launch her own company.

“I felt like my world was just crashing and there were a lot of tears”, she says, adding “I just thought to myself, what am I going to do with myself? And then the next day I decided I could either sob or actually pick myself up and do something really positive with it.”

The self-confessed foodie leaned into the home cooking trend and created freshly made chili-based Asian condiments.

In establishing ‘Curious Elephant’ she said she had learnt a lot and it is as rewarding as it is challenging.

She told Euronews that had she not been made redundant, she would probably still be doing the job she had before and she might even be unhappy. Now she feels fulfilled and happy. “I’m the happiest I’ve been in my career”, she exclaimed.

As many people were confined to their homes for 24-hours a day, DIY and home improvement rose in popularity.

Mostafa Elhrizi and his partner wanted to renovate their rented apartment and were looking for affordable and temporary solutions. They…

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