Swiss running shoe On opens first store in NYC

This post was originally published on this site

A Swiss sneaker brand that counts Roger Federer among its investors is opening its first store ever on Wednesday in lower Manhattan. On, whose running shoes sell for about $150 to $200 a pair, has made its shoes available in Nordstrom, REI, JackRabbit and other high-end specialty stores for a decade. But until now, the…