So much has changed in the past two years, social media video trends have evolved as well. To take a closer look at the social video landscape during COVID-19, we’ll glean insights from a 2021 survey and analyze how it continues to progress. All stats come from this survey unless otherwise noted.
1. How social media has changed during Covid-19
With the Covid-19 pandemic, the face-to-face conferences naturally became online meetings, and the live concerts and plays turned into live streams.
In terms of high-value content for businesses, 14% of marketers picked live streams.
With this rise in the use of digital technologies, now live streaming is gaining even more popularity among different brands and thus is becoming essential of their new social media strategies.
Increase in video marketing
Video has time and again proven to be a highly effective medium for marketers and businesses.
It can attract, engage, and convert leads better than other forms of content such as text and images. Thus businesses are now, more than ever, adopting video marketing to stay in touch with their customers.
According to the survey, these are the main business objectives marketers want to achieve with video.
Use of VR/AR
As social communication is becoming digital, people are missing the real-world experience of having meaningful interactions. That void is being filled with Virtual Reality (VR) and Augmented Reality (AR).