Parks Associates says the rise of interactive services and DIY installation have been accelerated by the COVID-19 pandemic, lower prices and new smart home solutions.
DALLAS — New research from Parks Associates finds self-installation of newly acquired security systems reached 55% in Q2 2020, up from 40% in 2018, an increase of nearly 40%.
The firm’s latest whitepaper, Home Security: A Redefined Market, finds the rise of interactive services and DIY installation are two key trends defining the home security market, accelerated by the COVID-19 pandemic, lower prices, and new smart home solutions.
“The installation method for newly acquired security systems and smart home devices has trended towards self-installation for several years, and COVID-19 has hastened that transition,” says Amanda Kung, researcher, Parks Associates. “About one-third of security system owners and intenders report COVID-19 concerns caused them…