New Jellyfish Report Reveals Critical Role of Performance Content in Retail Ecommerce

 New Jellyfish Report Reveals Critical Role of Performance Content in Retail Ecommerce

NEW YORK–()–Jellyfish, digital marketing partner to the world’s leading brands (i.e., Samsung, Uber, Nestle, Deckers, Spotify, and eBay), announced today the findings from their Winning the Ecommerce Content Race: A Jellyfish Insights Report. The report focuses on the top 100 retailers in the U.S., representing categories ranging from home improvement and fashion to sporting goods and electronics. The insights highlight the critical nature of Performance Content–the high volume content users engage with right before they buy. In addition to driving organic search traffic, Performance Content converts ambivalent browsers more effectively and enables more informed purchasing decisions, resulting in fewer product returns.

As consumers spent the last year fast-tracking their online shopping proficiencies, retailers–many of whom had relied heavily on brick-and-mortar locations as their primary revenue…

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