Adaptability and responsiveness to the needs of the market are two important elements for a business to stay afloat and thrive. This is true for any type of industry, but more so in the fast-moving world of e-commerce.
It’s also an attitude and mindset that Andrew Koger proved valuable in search of his niche. Koger, who’s an American, used to work at an investment firm back home in New York City. He got the chance to come to Manila a couple of times to invest in the stock market, something he also did in a couple of other countries, until he witnessed the massive growth in e-commerce in the Philippines.
“I moved to Manila about three years ago. I got to work in Lazada and on my first year, I saw the growth of e-commerce is in the Philippines,” he shares in an interview via Zoom. This allowed him to see untapped opportunities in the service economy, so he left Lazada to launch Goodwork.
A ‘super app’ for the home
GoodWork.ph is an app that offers a wide variety of home services—from home and aircon cleaning to laundry delivery, plumbing to carpentry, and even beauty services like manicure and pedicure—such that Koger coined it “the super app for the home.”
“We offer multiple categories where we saw the most demand and where we could also offer the best user experience, so we have a nice balance. But it’s still very focused on the home service categories that can help power your household,” he says, adding that they hope to add…