When it comes to home improvement, improving starts at its own home for Lowe’s
With its latest merchandising initiative — The Lowe’s List for Innovation — just breaking today, the big boxer continues to up its game in its never-ending competition with its arch-retail-rival Home Depot
The Innovation List is a merchandising campaign to identify products within the Lowe’s assortment that stand out for their design, functionality and originality. Some are existing items, some are new; some are exclusives, some are not.
What they all are — along with its new Curated program using outside design influencers like celebrity near-centurion Iris Apfel and its branding efforts…