Just call him Jay-THC.
Rapper Jay-Z rolled out his first line of pot products on Thursday under the cannabis brand Monogram he helped launch in October.
The brand’s first collection sells online for between $40 to $70 and includes loose cannabis flowers sold in small circular containers and hand-rolled joints in plastic baggies that claim to “take inspiration from the smoke experience of a premium cigar.”
The products are being marketed like perfumes or fine wines. “Nº01,” for example, is described on the Monogram website as “a cerebral strain to help chill, focus, and confidently tackle obstacles in your path. Complex with a sweet, herby smell upfront that transitions to a skunky finish.”
In a statement to CNBC, the artist, whose real name is Shawn Carter, said that he wanted to create weed products that “are next level when it comes to quality and consistency.”
“I created Monogram to give cannabis the respect it deserves by showcasing the tremendous hard work, time and care that go into crafting a superior smoke,” he said.
Monogram is the result of a partnership between the rapper and San Jose-based cannabis company Caliva.