The garage door opener (along with its accessories, like a remote) is the single piece of equipment that keeps you from having to get out of your vehicle and manually open your garage door. The average door opens 1,500 times per year. Needless to say, we don’t think you want to get out of your vehicle or go to the garage door before driving your vehicle out 1,500 times in one year. This is why you want a reliable garage door opener. There are really two top brands that are good, reliable choices, Liftmaster and Chamberlain. So, we will be comparing Liftmaster and Chamberlain garage door openers.
Same Parent Companies
Now, first off, the reason why these are the top two major brands of garage door openers is that they are made by the same parent company, Chamberlain group. Chamberlain Group’s line of companies includes LiftMaster, Chamberlain, Merlin, and Grifco.
Brand Positioning and Marketing Segments
Now that we have established that they are made by the same parent company, that does not mean they are the same product lines. Indeed, Liftmaster and Chamberlain garage door openers are aimed at two different groups of people. If you go into a Lowe’s or Home Depot and try to buy a garage door opener, Chamberlain is going to be an option you’re presented with, but not Liftmaster. Chamberlain’s openers are high quality, but with a simpler design aimed at do-it-yourselfers. Liftmaster’s openers are professional grade, meant for operations that need more…