Amazon has led a $23 million investment in India-based Housejoy, a startup that — as the name not-so-subtly suggests — is much like Homejoy, the home services on-demand company that closed its doors this summer. The U.S. e-commerce giant was joined in the Series A round by existing investor Matrix Partners, and new backers Vertex Ventures, Qualcomm and Ru-Net Technology Partners.
Unlike U.S.-based Homejoy — which had raised nearly $40 million and was the most visible player in an emerging category — Housejoy offers more than just home cleaning services. It caters to plumbing, electrical/appliance repairs, beauty, fitness, laundry and pest control and more.
The startup is less than a year old, it previously raised $4 million, and is currently available in 11 cities across India. With this new funding, CEO Saran Chatterjee told TechCrunch that it plans to expand to cover 25 cities by the end of next year.
The involvement of Amazon, which previously invested in India-based deals with financial comparison service BankBazaar and gift card startup QwikCilver, is interesting.
Its founder Jeff Bezos hasn’t been shy in admitting that the company is very much focused on growing in India, where it launched two years ago and is rivaled by two home-grown unicorns: SoftBank-backed Flipkart and Alibaba-backed Snapdeal. Last year, Amazon invested $2 billion in its India business and results seem to be going its way after it recently claimed to have beaten its…