It’s an odd choice of vehicle for someone who is not in the moving business.
Up until this week, Matt Landau had never actually driven a U-Haul truck. He is not moving house, and nor is he moving other people’s stuff. Nevertheless, he is driving his moving truck on the streets of Maui, and on the narrow roads through the island’s lava fields. Some people raise their eyebrows, others wave.
In fact, Landau has nothing to do with the moving business. He is the founder of VRMB, a consulting company that helps vacation rental owners and managers grow their business (a business that has taken off in recent months, by the way). He and two members of his staff are on the island for a weeklong trip to visit clients, but he has also mixing in some sightseeing.
A U-Haul was not his first choice for any of this, of course. At the start of the pandemic, millions of consumers noticed a shortage in toilet paper and Clorox
wipes. And now more than one year later, people like Landau are finding it hard to purchase other items for a reasonable price.
Matt Landau has nothing to do with the moving business, so why did he decide to buy a U-Haul to drive around Maui?