4 Home Security Companies Engaging Consumers With Innovative Promotions

 4 Home Security Companies Engaging Consumers With Innovative Promotions

During COVID-19 several home security brands saw an uptick in sales, despite supply chain issues, as consumers undertook home renovation products and stayed at home more. Additionally, the increase in DIY and smart home advances have increased options for consumers in the home security market, from heritage brands like ADT to newer companies like Cove. 

Often consumers don’t start shopping for security systems until they are in a buyer mindset, similar to other home services like lawn care, pest control and home warranties. Home security service purchases typically begin with searches, so it’s important for brands to prioritize high-intent keywords on their websites, driving consumers from search engines to landing pages or websites with clear calls to action. Once on site, promotions, comprehensive content and seamless ecommerce sales entice consumers to make purchasing decisions, as the success of the following…

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